How to Sell Indoor/Outdoor Lighting on HomeDepot.com

If you’re a producer of indoor/outdoor lighting, homedepot.com is probably high on your wish list of potential selling platforms. With more than 2,000 stores throughout the United States, Mexico, and Canada, The Home Depot is a household name that caters to both the do-it-yourself shopper and the professional contractor. Getting your products listed on the store’s website is a definite path toward business growth.

But how do you go about making the sale? While there are no secret methods that guarantee success, here are four steps that will surely put you ahead of the competition.

Get to Know the Shopper

The Home Depot consumers aren’t your average shoppers. One major mistake many sellers make is throwing all big-box chain stores into the same bag. But actually, there are several differences – albeit subtle – between a Lowe’s shopper and a homedepot.com shopper. Before going any further it is vital to grasp those differences. Whether the website visitor is a pro or a DIY-er, you must be able meet their specific needs. This process begins with understanding the consumer.

Ditch the Pitch, Opt for a Plan

Buyers for homedepot.com don’t want to hear your fancy sales pitch. They’ve probably heard and seen it all before. What they want from you instead is a plan. How will your lighting product bring attention and excitement to their brand?

Create a product plan that shows The Home Depot buyers exactly how your products will boost online sales. Make sure you include specific action items, not just fluff about your indoor/outdoor lighting.

Submit the Requested Info with Care

If your indoor/outdoor lighting products are new, you may not be able to get a meeting without first going through the vendor application process on the supplier application portion of their website.

When completing your application, make sure you include any and all documents or links they allow, such as records, photos, licenses, catalog links, and a Power Point presentation. Then check your application twice. After all, you only have one chance to make a good first impression.

Be Prepared for Questions

If you do get a chance to showcase your indoor/outdoor lighting products on homedepot.com, you’ll first be faced with some tough questions. If you can’t answer them properly, you may just lose this opportunity. Here are possible questions to prepare for:

  • Does your product offer a solution to a current or future consumer need?
  • Is homedepot.com the best outlet for your product?
  • Do you have the time and resources to handle a large boost in production requirements?
  • What sets your product apart from other indoor/outdoor lighting?
  • Can you handle the financial responsibility of a surge in sales when you won’t get paid right away?

Once you can give adequate answers to these questions, you’re ready to get started on your journey toward business growth with homedepot.com.

Ready to sell your products on homedepot.com?  Let the experts at eCommerce Trade help. Contact us today!

Sell your Outdoor Living Products on Amazon.com

shutterstock_119868250The internet has opened a floodgate of opportunities for entrepreneurs everywhere. While there are numerous websites that allow business owners to sell their outdoor living products online, Amazon.com is perhaps the most trusted and well-known. What does this positive reputation of Amazon mean for you? Simply put, more sales.

Why Choose Amazon to Sell Your Products

How exactly does Amazon help your business succeed and make more sales? By making the process as uncomplicated for sellers as possible. Here are a few reasons to consider listing your outdoor living products on Amazon.com:

  • Simplicity – Compared to other online selling platforms, Amazon is pretty straightforward. They take care of nearly everything for you, allowing you to sit back and watch the sales roll in.
  • Best prices – Amazon’s average selling price is generally higher than that of other selling platforms for similar items, meaning you receive more profit per sale.
  • Visibility – Unlike some websites in which sellers are evaluated and products are shown based on seller ratings, Amazon rotates the sellers it shows when a customer searches for an item. This means that even new sellers get exposure.
  • Fulfillment services – Inventory, packing, and shipping are time-consuming and often stressful tasks. Amazon gives sellers the option to wash their hands of all fulfillment responsibilities.
  • Low average fees – There’s no fee to list products on Amazon.com, saving you money right off the bat. And many times the fees Amazon keeps from your sales are lower than those of competing selling platforms.

Important Things to Remember about Selling on Amazon

Now that you’ve seen the benefits of listing your outdoor living products on Amazon.com, it’s time to dive into best practices. Just as with any other new adventure you embark on in business, success doesn’t come with one click of a button.

To ensure a positive outcome with Amazon, you must put in the effort and adhere to the site’s selling guidelines. Here are some important things to keep in mind if you plan to list products on Amazon.

  • Make sure your product fits appropriately into an Amazon.com category.
  • Provide complete and detailed listing data for each product you list.
  • List as many products as you can, even if you’re not sure people would want them.
  • Have an easily recognizable name that’s registered to your business.
  • Process all orders as quickly and accurately as possible.
  • Ship orders quickly and always update tracking information.
  • Always provide superior customer service and professional interaction.
  • Watch for account alerts to stay on top of your business.
  • Follow Amazon’s guidelines in order to prevent the loss of your selling privileges.

Having your outdoor living products listed on Amazon.com is a big step toward growth for your business. As long as you apply the above considerations in your everyday Amazon interactions, success is yours for the taking.

Stay tuned to ecommercetrade.com for more insider tips and industry trends.

Sell Home Decor products at Target.com

Entrepreneurs and business owners often dream of having their products listed on the websites of major retailers, such as Target.com. But if you’re like some businesses, you believe achieving that goal is so unlikely that you give up before you’ve even gotten started. To get you headed in the right direction, here are five tips for making your dream a reality.

1. Ask the Tough Questions
Before you can approach Target (or any other major retailer), you need to do some research. Ask yourself is there truly a demand for your product on the store’s website? How many competitors are selling similar products on Target.com? What can you offer that sets your company apart from them?

2. Conduct Marketplace Research
Once you’ve determined that you have something of value to offer Target customers, study demographics, and the habits of its online shoppers. Compare the competition’s prices and other factors to determine how you can best experience success. Get a feel for the market and then find a way to test your product before signing any paperwork.

3. Plan for Profit
Before agreeing to list your products with a large retail chain like Target, be sure you’ve accurately predicted how much of a profit you need to turn. Incorporate things like packaging, marketing, commissions, and distribution into the wholesale cost of your product. Remember to also take into account that a discount retailer will nickel and dime you in order to keep their prices low for consumers.

4. Get Ready to Produce
Making it into the major league of online retail doesn’t mean you can kick back and rest on your laurels. There’s still plenty of work to be done – namely, production. Be sure to have the staff and resources necessary to fulfill the order requirements that will undoubtedly come your way through Target.com. While being overwhelmed with orders is a good problem to have, it’s one that can destroy progress when not handled quickly and effectively.

5. Invest in a Partnership
If you’re serious about selling home decor products on Target.com, consider working with a partner. Your growth will benefit greatly with the expert assistance of an organization that specializes in helping entrepreneurs and manufacturers like you successfully get their products in front of millions of Target.com customers.

At eCommerce Trade, we act as your own personal e-commerce department, handling the ins and outs of online selling for you. From product upload, to order fulfillment and product management, to customer service, we take care of all the details. Reach out to us to learn more about boosting sales and taking your home decor business to a new level by selling on Target.com.