If you’re a producer of indoor/outdoor lighting, homedepot.com is probably high on your wish list of potential selling platforms. With more than 2,000 stores throughout the United States, Mexico, and Canada, The Home Depot is a household name that caters to both the do-it-yourself shopper and the professional contractor. Getting your products listed on the store’s website is a definite path toward business growth.
But how do you go about making the sale? While there are no secret methods that guarantee success, here are four steps that will surely put you ahead of the competition.
Get to Know the Shopper
The Home Depot consumers aren’t your average shoppers. One major mistake many sellers make is throwing all big-box chain stores into the same bag. But actually, there are several differences – albeit subtle – between a Lowe’s shopper and a homedepot.com shopper. Before going any further it is vital to grasp those differences. Whether the website visitor is a pro or a DIY-er, you must be able meet their specific needs. This process begins with understanding the consumer.
Ditch the Pitch, Opt for a Plan
Buyers for homedepot.com don’t want to hear your fancy sales pitch. They’ve probably heard and seen it all before. What they want from you instead is a plan. How will your lighting product bring attention and excitement to their brand?
Create a product plan that shows The Home Depot buyers exactly how your products will boost online sales. Make sure you include specific action items, not just fluff about your indoor/outdoor lighting.
Submit the Requested Info with Care
If your indoor/outdoor lighting products are new, you may not be able to get a meeting without first going through the vendor application process on the supplier application portion of their website.
When completing your application, make sure you include any and all documents or links they allow, such as records, photos, licenses, catalog links, and a Power Point presentation. Then check your application twice. After all, you only have one chance to make a good first impression.
Be Prepared for Questions
If you do get a chance to showcase your indoor/outdoor lighting products on homedepot.com, you’ll first be faced with some tough questions. If you can’t answer them properly, you may just lose this opportunity. Here are possible questions to prepare for:
- Does your product offer a solution to a current or future consumer need?
- Is homedepot.com the best outlet for your product?
- Do you have the time and resources to handle a large boost in production requirements?
- What sets your product apart from other indoor/outdoor lighting?
- Can you handle the financial responsibility of a surge in sales when you won’t get paid right away?
Once you can give adequate answers to these questions, you’re ready to get started on your journey toward business growth with homedepot.com.