Learn How You Can Increase Sales and Reach New Customers by Selling Your Home Decor Products on Overstock.com

shutterstock_264602660Home decor is one of the top industries today. The industry itself is quickly changing. In the past, large big-box retailers dominated the home decor business. This is no longer the case. Over the last decade or so, the internet has completely changed the way that customers shop and companies do business. With the increased use of technology in consumers’ day-to-day lives, more and more people are buying home decor products online. There are millions of people that search the internet every day, looking for products and services. Online shopping is considered by customers as an easy and convenient way to buy the products that they need and want. Consequently, more and more customers are choosing to buy online. In fact, e-commerce grew more than 14 percent in 2015 alone, according to Internet Retailer.

Retailers enjoy a comprehensive range of benefits when they list their products online, such as:

  • The ability to sell products and goods anywhere in the world
  • Attract new customers through search engine driven traffic
  • The potential to sell a product anytime day or night
  • Boost your brand’s awareness

It can be difficult to start an e-commerce site. Small, less-known sites have to compete with large, established online retailers. This can be extremely difficult. In addition, building an e-commerce site takes a lot of time, planning and expertise. Many small retailers do not have the resources to dedicate to building an e-commerce site. One way to easily get your products online is to list them with an online retailer, such as Overstock. Overstock is one of the largest e-commerce sites around. It also is very profitable. In May alone, Overstock had a 17 percent increase in profits, according to news sources.

So, how can you get your products listed on Overstock? One way is to utilize the services of a company like eCommerce Trade (http://www.ecommercetrade.com/). eCommerce Trade makes it simple for retailers to list and sell their products on sites like Overstock.com.

Some of the benefits of working with eCommerce Trade include:

  • The ability to list your product on numerous major e-commerce websites, such as Overstock.com and more
  • Knowledgeable customer service team
  • Fast and efficient data entry
  • Complete management of your product, including product uploading, order fulfillment and efficient product return and shipping procedures

For more in-depth information about the benefits of listing your product on Overstock.com, visit eCommerce Trade today.

How to get your lighting products listed on Homedepot.com

If you sell high-quality lighting products, you need to be able to reach your customers. One of the best ways to do this is to list your products on a nationally recognized website. Homedepot.com is one of such websites that work with outside suppliers.

Do Your Product Research

Before starting the sign-up process, you need to research the lighting products that are currently available on Homedepot.com. Does the lighting you offer complement the range that is already available? Will your lighting products be noticed? What category of lighting would your products come under? For example, if you sell kitchen lighting a search of Homedepot.com shows six subcategories of kitchen ceiling lights. In addition, there are separate categories for kitchen hanging lights and under cabinet lights. Make sure your product fits into at least one of those categories.

Do Your Customer Research

Homedepot.com offers customers a star rating system for products they have purchased. Next to the star rating is a number indicating the number of customers who have left feedback. This can give you an indication of the number of items sold and how happy the customers were with their products. More detailed feedback for customers can be accessed by clicking on the star rating.

Do Your Supplier Research

Homedepot.com works with merchandise suppliers, non-merchandise suppliers and installation service providers. To get your lighting products listed, you need to apply to become a new merchandise supplier. As part of this process, you need to sign up and submit your product for review. Before you go ahead and complete the submission, check the details on supplier diversity. If you qualify as a diverse supplier, there is a higher level of support available to your business.

Complete the Sign-up Process

To begin the process, you need to visit the ‘Suppliers & Providers’ page of the website. Click on ‘New Product Submission’ to access a new window containing the terms and conditions of working with Homedepot.com. Read through these carefully before clicking continue and remember that these terms bind you. Once you continue, you will gain access to the application. At the bottom of the first page is the legal agreement regarding selling your products on Homedepot.com. Once the paperwork is done, you just need to wait and find out whether your submission has been successful.

While it is important to complete your own research, a reliable and supportive e-commerce partner can come in very useful, offering support with the sign-up process and monitoring of your lighting products on Homedepot.com. Particularly if you are working through any of the different supplier options available.

How BestBuy.com is increasing their online presence & improve relationships with vendors

In the past few years, Best Buy has grown their online presence immensely. As a result, they have spent time and resources to improve their relationship with vendors of all sizes and specialties.

Best Buy’s Extending the Reach Program

When the retail giant decided to focus on internet sales, they launched a program called Extending the Reach, which was designed to “improve collaboration between vendors, carriers, and internal Best Buy business groups… (through) a consistent means of accessing and exchanging information.”

The program has been extremely successful at empowering both large and small vendors to leverage the BestBuy.com customer base in order to boost sales and increase revenue.

Interest in getting your products listed on BestBuy.com?  Here are some tips and information on the base requirements that Best Buy asks of all their vendors.

Get listed on BestBuy.com

Best Buy values honesty and strong business morals from their partners foremost; and require every vendor to meet their standards in both performance and ethics.  Once that is established through the application process, Best Buy will then assess your ability to perform and interact with their system in a few key measurements:

  • Electronic Data Interchange (EDI) – During the review process, Best Buy representatives will test your EDI system. If you do not have an EDI system setup, you will need to register with Global eXchange Services (GXS), their preferred partner for web-enabled EDI.
  • Electronic Funds Transfer (EFT) – Best buy has an in-house ePayment Solutions Program that all vendors must join in order to conduct business with them. Their representatives will assist you in this step once you get to this point of the application.
  • Item Induction – Global Data Synchronization (GDS) is the system they use for managing supply chain data around the world. You must join a certified data pool, complete the Best Buy Trading Partner Form, and request access to the vendor portal through the Vendor Security Request form.

Assuming you meet all these initial requirements you will then be asked to prove that you meet Best Buy’s strict insurance requirements.  In most cases, state-mandated minimum levels of coverage are insufficient, as the retailer wants to know that you have adequate insurance in order to cover nearly all potential liabilities. The exact level of coverage you will need will be determined by the size and scope of your relationship with Best Buy.

Best Buy also has extremely high performance standards. Since Best Buy insists that you register on the global data and tracking systems mentioned above, it is easy for them to track exactly how well your business is performing and whether you are meeting their expectations.

If you would like more information on how to sell your products one of our team members can walk you through the process.

How to sell indoor/outdoorlighting on Staples.com

Most commonly known as a major provider of office supplies, Staples is one of the largest chain retail establishments in the country. But, did you know that they sell more than just office equipment and supplies? They also offer an array of items to complement home and office furnishings, including indoor and outdoor lighting fixtures.

Are you a merchandiser looking for a new outlet to sell your products? Well, Staples.com offers merchandisers an opportunity to get their products listed on their site. But, there are certain guidelines you must be aware of before beginning the process.

Supplier Standards

  • Your company must be recognized by a certifying agency. Some of the accepted certifications include: Certified 8(a) firms, small disadvantaged business, women-owned, HubZone, veteran-owned, service disabled veteran-owned, USBLN Network, People with Disabilities, and general small business.
  • Staples will first look at your merits. If you have not already done so, join the Small Business Association (SBA). It helps to be a member of more than one of the agencies listed above, so take the time to register with as many as your company qualifies to join. Beyond that, you must be able to demonstrate a track record of success, customer satisfaction and performance.
  • Your products must fit their needs at the time. Once you have met the company vetting process, your products must be something Staples needs and can sell. Do your homework to best determine which products you offer that they will be able to market effectively and do not already .

How to Sell Indoor/Outdoor Lighting on Staples.com

Staples’ primary goal is to work with a range of suppliers in order to minimize supply chain costs while simultaneously bringing superior products to market and increasing revenue.

Unlike most retailers, they strive to provide vendor-buyer relationships that strengthen the business environment and economy within the communities they serve. That mission is important to understand because Staples is not looking to purchase products to sell throughout the country; they already have relationships with national suppliers for that. Make sure to tailor your pitch to their mission and your chances of becoming a supplier will be greatly improved.

Insurance Requirements

Suppliers must meet state-required levels of insurance coverage. Because of the fact that Staples has decentralized purchase practices and each business unit makes its own decisions, you should carry strong insurance from a reputable company to ensure Staples is comfortable with your level of coverage.

Merchandising Requirements

Staples does not dictate to their suppliers how merchandising and logistics should be managed. However, the category manager assessing your application will want to see that you have a well-organized, reliable system in place. Be prepared to explain everything from how you track products in your warehouse to how you handle returns and exchanges.

Now that you understand how to sell indoor/outdoor lighting on Staples.com, you are ready to get started. Get your certifications taken care of and then visit Staples’ Supplier Gateway to submit your application, credentials and product details.

For assistance on getting your products listed on staples.com , consult the experts at eCommerce Trade today!

Sell you outdoor living products on Overstock.com

With online retailing ever growing, you don’t need to own an online store to profit from this type of selling. You can simply sell your products through an established online retailer, like Overstock.com, to be automatically connected with a trusted name and an existing customer base. Here is a short guide on how to instantly improve your sales by selling your products on Overstock.com.

Explore the Site

It may sound obvious but just visiting the sign-up page is not enough. Take some time to look at the items that are already on sale. Does the range that you sell add to what is already on offer? If substantially similar items to your inventory are already listed, think about how can you make your products stand out. One way to do this is to offer items that are currently only available in a limited range. For example, a customer currently searching for outdoor lighting on Overstock.com gets over 4,500 results. Less than 150 of those are for rustic, compared to over 1000 for traditional style outdoor lighting. If you add to the rustic range your items are more likely to be seen.

Study Customer Reviews and Questions

Customer reviews are another important aspect of selling products online. They provide you with insight into what customers are looking for. Reviews will also provide an indication of customer expectations. Do your products meet, or even exceed these expectations? Can you use these reviews to find a gap that is not being catered for yet? Take the same approach with “Help” sections of the site to explore questions that your potential customers have previously asked.

Sign-up Process

Interested in selling your products on Overstock.com? Fill in the ‘Request to Sell’ form and provide the required information about your company and products. Prior to beginning the process it is important to have high-quality photographs and product information at hand. However, keep in mind that signing up can be a lengthy and time-consuming process. Particularly if you’re considering several e-commerce sites, or you are new to online selling.

This is where a supportive partner, like eCommerce Trade comes in handy to help complete and oversee the whole process on your behalf.

Sell your outdoor living products on Target.com

In 1998, Target launched their Supplier Diversity Initiative with the goal of creating competition and driving innovation within their supply chain. Initially, the retail giant focused on women-owned and minority-owned small businesses, but over the last two decades the program has evolved to include a wider range of companies.

Becoming a Supplier

Let’s say you sell outdoor lighting and furnishings, and you want to sell your products on Target.com, well before you can you need to first understand Target’s mission. They want highly-qualified diverse-owned businesses who can deliver strategic business solutions. Your company must be able to deliver value to their bottom line while simultaneously bringing diversity to their supply chain.

The first question in the registration process is: “What can your company add that currently isn’t offered within the Target Corporation?” Take your time to research the company in detail and determine how your company and your products add value for Target.

Once you have your credentials together and you’ve determined how to communicate your value, begin the process by filling out their online application.

Supplier Standards

Target does not accept just any business. There are strict criteria all suppliers must meet in order to be considered:

  • Meet at least of one of the following Diverse Business Classifications: Minority-Owned Business Enterprise (MBE), Women-Owned Business Enterprise (WBE), Lesbian, Gay, Bisexual and/or Transgender Owned Business Enterprise (LGBTE), Veteran-Owned Enterprise (VBE) or Small Disadvantaged Business Enterprise (SDBE)
  • Get certification from one of the following organizations: National or Regional Minority Supplier Development Councils (NMSDC), Women’s Business Enterprise National Council (WBENC), U.S. Small Business Association (SBA), Veterans/Disabled Veterans (VOB), National Gay and Lesbian Chamber of Commerce (NGLCC) or self-certification during the registration process
  • Have a history of proven successful projects. These records must cover at least three years of operation.
  • Provide proof of financial stability. This may include audited financials and/or a recent Dun & Bradstreet Supplier Evaluation Report.
  • Demonstrate Electronic Data Exchange (EDI) capabilities.
  • Have the ability to participate in sourcing bids and activities electronically.
  • Uphold Target’s Ethical Business Conduct vendor requirements.
  • Have a valid EIN and DUNS Number.

Insurance Requirements

Your company must provide proof of current insurance coverage with an established provider. Your coverage limit is required to exceed your liabilities, so your limit amount is directly proportionate to the number and value of products you plan to supply.

Merchandising Requirements

As mentioned above, Target demands that your company has EDI capabilities in order to securely and reliably track shipments, maintain product availability and remain flexible during times of changing demand. Your system must be scalable in order to grow quickly when necessary.

Want to learn more about selling your products on target.com?  Ask the experts at eCommerce Trade today!

How to get your home decor products listed on BestBuy.com

Many large box stores have had a tough time maintaining market shares with the influx of online eCommerce competitors. Circuit City started the trend in 2009 when they closed shop, and Radio Shack followed suit last year. Unlike those companies, Best Buy was able to thrive. Their web sales climbed 17 percent in 2015, fueling almost all of their growth. As they continue to focus on growing their online presence, suppliers like you need to take advantage of the opportunity and get your products listed on BestBuy.com.

If you want to sell your home decor products on BestBuy.com, there is a strict qualification process. Before you can qualify as a supplier your business must meet these basic requirements:

Insurance Requirements

The vendor insurance requirements for BestBuy.com can be much more stringent than state and federal law requires. The exact requirements will differ depending on the types of products you supply and your shipping methods.

Merchandising Requirements

There are also several merchandising requirements that Best Buy will demand you have in place in order to verify your eligibility:

  • Have a reliable EDI system. If you already have an Electronic Data Interchange (EDI) system in place, you must link it directly to Best Buy. They use Global eXchange Services (GXS) to check your process for invoicing, purchase orders, purchase order changes, and advance ship notice. If your system is not compatible with their requirements, Best Buy provides a web-based EDI system that you will need to join.
  • Enroll in their EFT program. Best Buy offers an ePayment Solutions Program that all vendors, regardless of size, must enroll in for electronic funds transfers (EFT).
  • Use the GDS System. The Global Data Synchronization (GDS) system manages supply chain transactions and Best Buy insists you take advantage of the system in order to keep costs low and operations reliable.

Basic Supplier Standards

As you can see from their merchandising requirements, Best Buy likes to have as much control over their suppliers as possible in order to ensure performance and quality standards are reached.

The same goes for their supplier standards:

  • Vendors must meet United States government standards for environmental compliance.
  • You also have to meet or exceed minimum financial reporting requirements and disclosures.
  • Your marketing approach and brand need to match the company’s mission statement and identity, all the way down to your logo.

The Best Buy supplier qualification process is extremely competitive, but it is an opportunity you can’t afford to miss. As the company continues to focus on growing their eCommerce business, sell your home decor products on BestBuy.com and your business will grow alongside them.

Stay tuned to eCommerce Trade for more insider tips and industry trends.

How to Get your Home Decor Products on Amazon.com

The eCommerce market is growing at an exponential rate. Amazon is now more valuable than Walmart, making the internet giant the most valuable retailer in the world. To put it simply, Amazon is an unequaled marketplace for suppliers and manufacturers.

How to Get Your Home Decor Products on Amazon.com

There are a couple methods available to break into the eCommerce market with Amazon:

  1. The Do-It-Yourself Method
  2. The eCommerce Merchandizer Method

The Do-It-Yourself Method

Manufacturers can apply directly to Amazon.com by following a few relatively-simple steps:

  1. Decide what you want to sell. Truly take the time to assess the products you plan to sell, research whether there is a niche or opportunity to capitalize on, and define your strategy based on what you find. Try not to go into the process with preconceived notions about which products will sell; try to be objective and approach it with the consumers in mind.
  2. Choose an Amazon selling plan. Once you’ve determined the exact products you want to sell, and the number you are capable of supplying and selling per month, you are ready to pick a plan. Individuals or small suppliers have the option to pay less than one dollar per item sold, while larger manufacturers can choose to pay $39.99 per month to sell a limitless number.
  3. Research the details of the selling plans. There are other selling fees involved when an item sells, typically referral fees and closing fees, so take the time to research these costs and factor them into your pricing model.
  4. Find the Amazon Category that is most accurate for your products. Rules and regulations differ depending on the Category under which your product falls. If your products could potentially fit into multiple categories, dig a little deeper.
  5. Apply for approval, if necessary. If the category you select requires approval, use the Amazon Contact Us page to begin the application process. Make sure you have all of your credentials and financials in order prior to submitting.
  6. List your products effectively. You need to have an in-depth understanding of how to create SKUs, which keywords to use, which keywords are commonly typed incorrectly by buyers, which images prompt browsers to stop on your products, and the product descriptions that will help convert those viewers to customers.

The eCommerce Merchandizer Method

Amazon is a little easier than some of the other eCommerce sites in terms of getting your products listed. The catch is, customers still have to find your products in a marketplace full of eCommerce experts. That’s where eCommerce merchandizers can help with an array of tools:

  • eCommerce data management
  • Specialists in home decor products
  • Experts in internet marketing, including: meta tags, keywords, SKU, and data quality
  • Software to manage inventory forecasting, returns and exchanges
  • Unmatched customer service and support

It is not enough to get your home decor products on Amazon.com; you also have to generate sales from the opportunity. You’re an expert at your business. Partner with an expert at eCommerce and you will find success.


Sell Home Decor Products at Staples.com

Do you feel like you have a knockout home decor product that everyone will love but you can’t seem to find the right platform to market your fabulous creations? Sometimes the right products can lack the sufficient marketing tools to make it a success; no matter how good it may be. If your items fall into this category, look no further. How would you feel if you could see your products on household name retailers such as Target, Walmart, or The Home Depot? It’s time to take advantage of an opportunity that can get your products into the clear view of thousands of potential customers. If you have the passion and confidence that your home decor products can sell, eCommerce Trade is ready to partner with you to sell your products at Staples.com.

eCommerce Trade is a company that specializes in on boarding and managing SKU’s in a plethora of categories. This amazing company serves numerous suppliers and merchants to get products sold. When you choose eCommerce Trade to sell your products, you are choosing over twenty years of industry experience to stand with you in your journey to success. In addition, eCommerce Trade has a devoted customer service team to which customer calls can be directed with questions and concerns. This can take a lot of the headache off your shoulders. When you partner with eCommerce Trade, you get the benefit of working with an established company with a vast customer base, tens of thousands of SKU’s in numerous categories, and shipping and return procedures in place. The best part of all is that eCommerce Trade doesn’t charge any upfront fees. Profits are made from sales, furthering the motivation to get your items sold. If you are concerned about losing your product’s identity, you can be assured that your brand won’t be “white labeled” into a category. Think of eCommerce Trade as your cheerleader and marketing team who will gladly display the brand you worked hard to build. You decide which partner sites you want your items to be listed under and how you want them labeled. Either way, your items have the potential to be viewed by millions of customers each and every day. Your home decor products are in the best of hands when you work with eCommerce Trade.

Do you want to know more about how eCommerce Trade can help list your products on the websites of major online retailers? Visit ecommercetrade.com to learn more about this exciting opportunity.

Sell your Outdoor Living Products on Staples.com

Current statistics indicate that eCommerce retailers are raking in nearly $300 billion annually (U.S. figures)- a number expected to increase by over 30% in the next two years. With so much profit potential, it would stand to reason that large and small retailers alike are rushing to digitally capture this burgeoning business.Yet only part of the above sentence is true.

While large retailers have been quick to invest in their own user friendly websites from which they can easily move their products, the change has been more difficult for small businesses to make. As it stands now, only 28% of small businesses maintain their own online presence. One of the reasons why is that the notion of devoting hard earned dollars to advertising and marketing campaigns strikes many small retailers as more trouble than its worth.

Hence, big budget retailers with their large staff and full time IT departments have the upper hand…

Or had the upper hand.

Now, companies such as eCommerce Trade make it easy for small retailers and independent manufacturers to develop and carve their own piece of the retail pie.

For those small retailers specializing in home decor products, a potential partnership with Staples.com promises to be mutually beneficial. Staples is the third largest internet retailer, and looks to continue the trend by steadily investing in digital market platforms. As of the beginning of 2015, Staples launched Staples Exchange, a platform that promises vendors the opportunity to introduce their products to an audience that would otherwise not find them through traditional outlets.

Teaming with Staples allows retailers to:

  • Hand over keyword optimization tasks
  • Utilize an experienced customer service staff
  • Capture the interest of customers who were originally shopping for something else
  • Lean on experts who can gauge sales in order to effectively manage inventory
  • Quick and easy onboarding
  • Control prices
  • Analyze reports

This mutually beneficial, easy to use system allows enrolled users to seamlessly upload their products and begin taking orders immediately. Constantly interfacing, the platform provides up-to-the-minute information that also functions as a high-quality inventory management and analytics tool. As such, this partnership will allow independent retailers to increase the volume of SKU’s available to customers without the costly product catalog linking integration fees charged by competitors. By enabling small and medium sized vendors to reach more customers, Staples proves that it is committed to succeeding in the eCommerce world. Savvy retailers are sensing the shift and are seeking to partner with Staples.com.